H&M announces an exclusive collaboration with Maison Martin Margiela for autumn/winter 2012
C.V.
| NAME / | MAISON MARTIN MARGIELA | HENNES AND MAURITZ |
| JOB TITLE / | FASHION & DESIGN | FASHION & DESIGN |
| NATIONALITY / | FRENCH | SWEDISH |
| D.O.B. / | 1988, PARIS | 1947, VÄSTERÅS |
| ADDRESS / | 163 RUE SAINT MAUR 75011 PARIS FRANCE | MÄSTER SAMUELSGATAN 46 106 38 STOCKHOLM SWEDEN |
| FASHION / | CONCEPTUAL AND TIMELESS STYLE * | DEMOCRATIC FASHION |
| VALUES & IDEAS / | ANONYMITY, WHITES, AMBIGUITY | FASHION AND QUALITY AT THE BEST PRICE |
| PHILOSOPHY / | THE WORK OF THE GROUP RATHER THAN OF ONE DESIGNER * | FASHION FOR ALL |
COLLABORATION
| LAUNCH / | NOVEMBER 15 2012 |
| DISTRIBUTION / | AROUND 230 H&M STORES WORLDWIDE, AS WELL AS ONLINE |
| COLLECTION / | GARMENTS AND ACCESSORIES FOR MEN AND WOMEN |
ABOUT MAISON MARTIN MARGIELA
(*)MAISON MARTIN MARGIELA is a French fashion house which has always followed its own path, often outside the conventional fashion framework. The Maison believes in the absolute importance of the collaborative nature of its team rather than the individual, where its ideals are founded in the desire for concept and creativity. Constantly questioning the norms of fashion and presenting its pieces through the technique of deconstruction and transformation, the collections reinvent volumes, modify shapes, change the original use and movement of garments and derail classic notions of fashion.
